China's upholstery industry seeks a way out under

  • Detail

China's flexible packaging industry is looking for a way out under the heavy pressure of costs

. A survey shows that 60% of the soft packaging enterprises have been impacted by the cost increase, and 40% of the enterprises have made it clear that it will affect the company's market development. Many flexible packaging enterprises are facing the dilemma of "doing more, losing more"

however, during the price rise, some enterprises not only survived the crisis, but also continued to maintain the momentum of rapid and healthy growth. What is their secret? In the survey of the self statement of ABS of the Ministry of printing and printing of China, 80% of the growing enterprises adopted strict cost control. The cost advantage brought by cost control has greatly made up for the price difference brought by the rise of raw materials, and enhanced the competitive strength of soft packaging enterprises in the market. This article will reveal to you how Chinese soft packaging enterprises, under the heavy pressure of costs, seek a way out and meet the life of the Jedi

improve the production process and strengthen the production management

when the cost of raw materials remains high, improving the production process and strengthening the production management is the only way for the soft packaging factory to control the cost. More and more enterprises have found that the introduction of solvent-free composite process, the adoption of flexo printing technology, the use of water-based and alcohol soluble adhesives and inks, and the replacement of new materials with high cost performance can reduce production costs to a certain extent. At the same time, flexible packaging manufacturing enterprises are also working hard on production management. More and more attention has been paid to just in time production, improving yield, reducing inventory and reducing process loss

however, for some small and medium-sized enterprises with weak capital chain, the cost of new equipment to be added by adopting new processes and the lack of operator technology are a big problem. We take flexographic printing on cigarette packs as an example. Compared with gravure printing, flexographic printing equipment has less investment, the machine covers a small area, and can be connected to various printing and post-processing processes. It has the advantages of fast printing speed, low plate making cost, and the use of environmentally friendly water-based ink. The integration of the tobacco industry will increase the number of cigarette packs in large quantities, and also make cigarette packs tend to be elegant, simple, low-cost, and environmentally friendly. The advantages of flexographic printing will naturally be brought into full play in cigarette packs printing

as we all know, the utilization rate of flexo printing equipment in the flexible packaging industry has been far lower than that of gravure printing machines. For some small enterprises, the addition of flexo printing equipment and the lag of flexo printing operation technology are very troublesome. The survey shows that various flexible packaging manufacturers have different opinions on the development trend of flexo printing technology, but more than 24% of them are optimistic about its rapid increase. The investigation on solvent-free compounding technology shows that more than 74% of soft packaging factories believe that the technology will grow rapidly. In addition to saving production costs, the solvent-based compounding process is also limited by national environmental protection and safety regulations

the improvement of production process and the strengthening of production management are the key factors to reduce costs. However, the research on them by domestic upholstery factories is not deep enough, and the current practical application can not make up for the increase in raw material costs. The person in charge of a well-known soft packaging factory in Shanghai said: "if we can not get rid of the current situation of high input and low output, Chinese soft packaging factories will always be troubled by the fluctuation of crude oil prices. Improving production efficiency, especially reducing production waste, and increasing the output rate of unit energy is the effective way to really reduce costs."

entering new fields and developing new functions

updating production processes and strengthening management can reduce costs, while expanding the application of flexible packaging in more new fields will directly improve sales and profit margin, which is also a solution to overcome the current cost crisis. Flexible packaging manufacturers need to create differentiated competitive advantages through continuous product innovation and functional innovation, so as to avoid end damage and vicious competition in low-end products and low-end markets

flexible packaging has entered more new fields and won more market share. In recent years, composite hoses have been widely used in food and daily chemical fields. Blisters and plastic bags are more used in pharmaceutical packaging instead of glass bottles. Flexible packaging has also entered a new industry such as industrial packaging

all this points out a clear direction for Chinese flexible packaging manufacturers. Some experts predict that the share of flexible packaging in the whole packaging market will increase from 10% to 11.2% in 2008

some new functional packaging can better meet the needs of users, and also obtain higher profits. Large and medium-sized soft packaging factories that are in the forefront of the market have made improvements in film technology, and strengthened the production of functional products such as cooking resistant packaging, antistatic packaging, high barrier packaging, nano packaging, antibacterial packaging, air-conditioned packaging, and intelligent packaging. Among them, 149million yuan has been used in the construction project of high-performance nylon composite material production line for rail transit and automobile. They have also innovated the packaging form and printing method to produce special-shaped bags From the definition of microwave oven bag, it can be seen that vertical bag, anti-theft open mouth packaging, short version packaging, shrink label, narrow width printing packaging, digital printing packaging and other products with high profits. A survey of several common functional packaging shows that 58% of the manufacturers nationwide produce cooking resistant packaging, 33% produce high barrier packaging, and a relatively small number of manufacturers produce antibacterial packaging, antistatic packaging and nano packaging

however, the forecast of output growth of these common functional packaging in the future is relatively objective. The person in charge of the production department of a flexible packaging manufacturing enterprise said: "new products and new functions are one of the powerful means to improve market competitiveness. At present, there are more than a dozen projects under way in our new product development plan, some of which have formed output value and are bringing extraordinary benefits to the enterprise."

strategic alliance with industry users

most of the markets in mature industries are occupied by large enterprises, while China's flexible packaging industry is far from being integrated, and the top 30 enterprises account for only 20% of the market share. In industries that have not yet been integrated, it is difficult for enterprises to form price alliances to resist vicious competition. Only by forming strategic alliances with long-term cooperative users can they jointly deal with the crisis in the industry, such as the fatal crisis caused by the increase in raw material costs

a well-known soft bag factory in Shanghai has long cooperated with a top 500 beverage enterprise. This soft bag factory not only provides stable packaging quality, but also provides a series of good chain services such as filling and transportation to sales points. When the soft bag factory raised the price of its products, the beverage enterprise nodded, although it realized that a large number of purchases would significantly increase the total cost. Because they understand that this is the reality that the industry is currently facing, only by sharing the raw material cost with the soft bag factory can they ensure common development

at present, users in various industries are also impacted by factors such as rising oil prices and energy shortages, facing rising product costs. Of course, packaging costs are more controlled. However, packaging is always an important part of product sales. When users have formed a long-term trust in the products and services of packaging manufacturers, they have formed a strategic alliance that other competitors cannot intervene and the market situation is difficult to defend

how to understand users' real needs for packaging may be the primary prerequisite for establishing strategic alliances, which is more important than understanding their requirements for packaging costs. Just as the clerk always asks the customer who walks into the store, "what do you need?", Instead of "how much would you like to spend on something?". And I won't say, "you buy this. It's cheap enough." All industries have detailed requirements for packaging due to the sales characteristics of their products. Generally speaking, in addition to the packaging performance, users in the food industry generally require that the packaged products meet the health and safety requirements, because this is the guarantee of their profits. The survey shows that 29% of the users in the food industry in China put the environmental protection and safety of products in the first place when purchasing flexible packaging, so the flexible packaging factories allied with the users in the food industry especially need to work hard on the environmental protection and safety of materials and production processes. In terms of production process, considering the safety and non-toxic of packaging, users in the pharmaceutical industry must have strict requirements on the solvent residue control, ink residue control and other processes of packaging products. The survey shows that 22% of pharmaceutical users in China have very strict requirements on the solvent residue control of flexible packaging

at a grand meeting of the packaging industry last year, a well-known packaging machinery supplier specially invited end users to listen to what kind of packaging products they need, so as to design packaging machinery that meets the needs of users. Naturally, packaging manufacturers will gladly buy it. The Enlightenment Drawn from this should be: what are the requirements of consumers for packaging products produced by packaging users? Meeting their requirements also meets the requirements of packaging users

history has proved that heroes are always born at the time of social change. The soaring cost is like a wave washing away sand. The survivors of the flexible packaging industry must be mature enterprises in raw material procurement, production management, product development and market research. This crisis can be described as a huge integration faced by Chinese flexible packaging manufacturers, and let us wait and see

source: Global flexible packaging industry

Copyright © 2011 JIN SHI