How can small and medium-sized aluminum door and window enterprises keep their own industry and stabilize their foothold in this fierce competition
looking at the whole aluminum door and window market, we can see that the market is full of large or small, well-known or niche brands. There are thousands of brands. On the one hand, it means that the aluminum door and window industry is developing rapidly,; On the other hand, it indicates that there are many brands, the professional development of doors and windows is too inflated, and there is no career planning. In particular, small and medium-sized aluminum door and window enterprises are suppressed by well-known brand enterprises and chased by emerging enterprises, which can be described as being hit by two sides. In recent years, the aluminum door and window industry has seen a large area of upgrading and shifting. In the face of changes in national policies and changes in consumer favorite styles, small and medium-sized aluminum door and window enterprises will face the fate of being reshuffled. How can small and medium-sized aluminum door and window enterprises keep their own industry and stabilize their foothold in this fierce competition
first, the development of small and medium-sized enterprises should be " Specialized and new "
at this stage, China is promoting the transformation and upgrading of the real economy led by innovation, and there are still some urgent problems to be solved in the current situation and innovation of small and medium-sized aluminum door and window enterprises? What aspects should aluminum door and window enterprises improve their scientific and technological innovation ability
under the current general trend of rising raw material prices and environmental protection upgrading, small and medium-sized aluminum door and window enterprises are struggling to survive. At the same time, there are also many problems, such as heavy tax burden on small and medium-sized enterprises, rising labor costs, difficult and expensive financing, and insufficient ability of enterprises to innovate core technologies. Therefore, promote " Mass entrepreneurship and innovation " It is the product of China's economic development entering a new period and new stage, the urgent need for China's urbanization process to enter the acceleration period, and the inevitable requirement for the adjustment and upgrading of traditional industrial structure
first of all, the future development of small and medium-sized aluminum door and window enterprises focuses on " Specialized and new "e;, It's not about scale. Fuxuan doors and windows believes that small and medium-sized enterprises should be willing to be professional manufacturers of supporting products for large enterprises. Secondly, small and medium-sized enterprises should pay special attention to the investment in human capital, because people are the main body of innovation, innovation needs wisdom, and wisdom depends on investment. Therefore, small and medium-sized aluminum door and window entrepreneurs should dare to spend money, cultivate some backbone who are loyal to the enterprise and love their career, and let them devote themselves to studying the most cutting-edge things
second, observe and sort out the market, and make preparations in advance
in the "reshuffle" speculation of the future aluminum door and window industry, small and medium-sized aluminum door and window enterprises can prepare in advance, carry out a round of comprehensive sorting of the market from scratch, identify key markets, sub key markets, and training markets, and formulate different market attack strategies to ensure that the input of key markets is guaranteed, so as to achieve large input and output, To ensure that the normal operation of aluminum door and window enterprises will not be affected; The secondary key market is the main force of market increment. As the market is about to rise, the growth rate should be accelerated, and the market potential should be aroused as quickly as possible; The cultivation market is slow burning. Don't be counterproductive. After deciding on the key tasks, we should be orderly and fight a protracted war; Finishing the market is to prevent enterprises from catching on with their eyebrows and beards in a hurry, all with the intention of sales, focusing on the present, regardless of the future, and finally falling before the dawn of the sun
three things for small and medium-sized aluminum door and window enterprises to do a good job in the "integration of industrialization and industrialization"
currently, China has deeply implemented the "made in China 2025". What should small and medium-sized aluminum door and window enterprises engaged in traditional manufacturing do to achieve transformation and upgrading and step into a sustainable and virtuous cycle of development? Small and medium-sized aluminum door and window enterprises engaged in traditional manufacturing industry, " Two modernizations " Integration is the fundamental way out. Specifically, three things should be done well
first of all, to revitalize the stock is to optimize the allocation of resources. For example, some aluminum door and window enterprises have been carrying out effective energy conservation, consumption reduction, quality improvement and efficiency increase, which are all about optimizing the allocation of resources, so that limited resources can create more value. Secondly, small and medium-sized aluminum door and window enterprises should have their own unique products. There can be no scale, but there can be no characteristics. Characteristics are the driving force for the sustainable growth of small and medium-sized enterprises. Thirdly, small and medium-sized aluminum door and window enterprises should create their own brands. In the past, small and medium-sized enterprises did not do enough in this regard, but brand is just a banner of enterprises and an inexhaustible production power of enterprises. Therefore, small and medium-sized enterprises should speed up " Two modernizations " Only by integrating the pace and creating our own brand can we achieve sustainable development
in general, the current aluminum door and window market has formed small and medium-sized aluminum door and window enterprises " Overwhelming "e; Therefore, the survival of small and medium-sized aluminum door and window enterprises has attracted much attention in the industry. At the moment of vigorously promoting the supply side structural reform, the overall scale of small and medium-sized aluminum door and window enterprises is constantly expanding. Innovation, transformation and seizing opportunities have become the key to the refinement and strengthening of small and medium-sized aluminum door and window enterprises
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